Damon the Author

Visionary Thinking. Real-World Results. On Every Page.

Damon Millar’s books aren’t just something to read — they’re something to use.

Across more than a dozen bestselling titles, I share the exact systems, strategies and mindset shifts that have helped thousands of business owners transform their companies, their teams, and their bottom lines. From mastering productivity and marketing to leveraging tax strategies and navigating economic uncertainty, every book is designed to get results — fast.

Whether you’re a start-up founder, an established business owner, or a professional adviser looking to raise your game, there’s a book (or several) here to meet you where you are — and take you further than you imagined.


Why I Write

I’ve built successful firms, spoken on countless stages, and advised some of the UK’s most ambitious entrepreneurs — but for me, writing remains one of the most meaningful things I do.

Why?
Because books are timeless. They allow business leaders to learn, plan, reflect and act in their own time, in their own way, without barriers or fluff.

Each title I publish is designed to deliver maximum impact with minimum waffle. If you’re looking for abstract theory, these books aren’t for you. But if you want practical guidance, clear direction, and strategies that work in the real world — then you’ve just found your reading list.


What Makes These Books Different?

✔️ Built for busy leaders – every page earns its place
✔️ Systems, checklists and frameworks – so you can implement fast
✔️ Bold, direct, and easy to read – no jargon, no nonsense
✔️ Universal application – whether you’re in trades or tech, startup or scale-up
✔️ Trusted by thousands – business owners, advisers, and high-performers alike


Not Sure Where to Begin?

Use the contact form at the bottom of this page and let us know a little about your business — we’ll recommend the right book to get you moving. Or grab a copy of my most recent release and start discovering what’s possible when you work on your business, not just in it. You can also read a little more about each title below…

Damon’s Business Books and Tax Textbooks

Browse the full collection – grouped by theme for easy reference.
Each title below is a self-contained guide packed with practical advice, ready-to-use strategies, and zero fluff.


🧠 Business Growth, Mastery & Evolution

📘 101 Business Growth Strategies
Presented across ten key business development areas, this powerhouse book gives you 101 high-impact strategies you can apply immediately to accelerate your business. Includes what many consider the most important business strategy ever discovered.

📘 Business DNA (10th Anniversary Edition)
Originally written in 2012 and fully revised for its 10th anniversary, Business DNA lays out a 12-step system for business success. Learn how to explode profits, improve cash flow, increase sales and maximise both your team’s performance and your personal time.

📘 The Ultimate Guide to Productivity and Time Management!
The Definitive Guide

Finally, the system behind the scenes. For years, Damon and Clare were asked how they manage such diverse and high-volume output. In this book, they reveal the foolproof, step-by-step system to master your time and consistently deliver results every single day.

📘 Artificially Intelligent!
101 Ways to Unleash the Awesome Power of AI for Your Business

This is your handbook for integrating AI into real-world business operations. Built from 15 years of experimentation and deployment, it offers 101 tangible ways to harness AI tools to enhance performance, productivity and profitability — no tech background required.

📘 101 Unbreakable Rules for Business Success
Distilled from decades of frontline experience, this book sets out the essential rules for navigating growth, uncertainty, leadership, and resilience. Whether you’re in a boom or a bust, these principles will keep you ahead.

📘 The Family Business Bible
The Definitive Guide to Building and Sustaining Generational Success

Family-run businesses can be complex. This guide offers clarity and structure across everything from governance and succession to communication and long-term strategy. A must-read for any family building a legacy.


💼 Business & Personal Taxation Guides

📙 Research & Development Tax Relief: The Accountant’s Handbook
Written for professionals, this technical guide covers everything you need to know about R&D tax claims — from legislation and compliance to claim preparation and best practices. The go-to resource for accountants and tax advisers.

📙 Legal Tax Planning for Business Owners: A Practical Guide
Navigating business tax can feel like a legal labyrinth. This book breaks it down into clear, practical advice across key areas, giving business owners and their advisers real tools to reduce liabilities lawfully and effectively.

📙 101 Ways to Save Business Taxes!
An Expert Guide for Independent Business Owners

Smart, savvy, and fully accessible — this guide offers 101 actionable tax-saving strategies you can implement in your business. Designed for everyday entrepreneurs, not tax experts.

📙 Legal Tax Planning – 155 Real-World Strategies That Any Business Owner Can Use to Slash Their Tax Bill
Straight from years of advisory experience, this detailed manual shares 155 legitimate tax strategies you can apply with your accountant to keep more of what you earn.


🔍 From the Frontline: Business Journeys & Insights

📕 The Accidental Accountant
Damon and the team accidentally built one of the UK’s fastest-growing accountancy groups — opening new offices annually and defying industry expectations. This book tells you how they did it, and how the same counterintuitive lessons apply to any business.

📕 Did You Miss the Revolution?
While many were caught in post-recession stagnation, a quiet business revolution was taking place. This book highlights the shift, what you missed, and what you can still do to catch up and take advantage.

📕 From the Trenches
Pulling back the curtain on what actually works in business, this book reveals the little-known tactics your most successful competitors are already using — and how to make them work for you.

📕 Millar on Marketing!
The Definitive New-World Guide to Branding, Marketing & Sales

After two decades of resisting, Damon finally shares his full approach to modern marketing. Covering branding, campaigns, content, conversion and sales strategy, this is a one-stop guide for how to actually market your business in the real world.

📕 Damon Makes You Smarter Than a Business Professor
This isn’t theory. It’s a business playbook. Designed for those who want results, this book delivers battle-tested strategies, modern business rules, and sharp insights that beat textbook thinking every time.


🛡️ The Covid Chronicles: Strategies for Survival & Recovery

📒 Covid Fight Back!
101 Business Growth Strategies for Covid Times

Written in real-time as lockdowns began, this is a survival manual for businesses under siege. Includes 101 practical, creative ways to generate revenue and protect your operations through economic shutdown.

📒 Covid Bounce Back!
The Definitive Guide to Business Success Post-Covid

Now in its fully updated 2023 edition, this bestselling guide lays out a step-by-step recovery strategy for business owners facing the aftermath of Covid, inflation, and economic uncertainty. Packed with hundreds of practical tactics for rebounding stronger than ever.


📚 Not Sure Where to Start?

If you’re unsure which title fits your current challenges, scroll down and use the contact form at the bottom of the page. We’ll recommend the perfect starting point based on where you are now — and where you want to go.