As can be seen from his range of innovative business books, industry-leading advisory firms, thought-provoking keynote speeches and continually sold-out live business events, Damon is one of the UK’s most celebrated business thought leaders. He has created a variety of cutting-edge, visionary business systems ranging from the revolutionary Business DNA System™ to his first-in-the-world Covid Fight Back System, created in just five days following full national lockdown in March 2020.
Trusted by his clients, readers, members and attendees as an invaluable adviser, Damon has built a reputation for bringing pioneering yet practical solutions to a broad range of business scenarios. Whether you are tackling complex long-term strategic challenges or need to address short-term disruptive business issues, Damon is indisputably your man.
Damon has founded a series of successful businesses and is involved in dozens of innovative and exciting brands and projects at any one time. While he has a very long waiting list for one-to-one work, you can work with Damon by being involved in one of his advisory firms, attending some of his events via his training, seminar and bootcamp brands, by reading his books or joining his business development programmes, which are available both in person at live events or online via virtual events.
We want you, dear reader, to become our next success story. Damon and his team are truly passionate about helping independent business leaders to be the most successful brands in their industry and we won’t stop until you have achieved this goal. There are many ways in which we can help you…
Damon is most frequently asked to help business leaders to develop practical solutions to core business challenges. These frequently include:
Damon is a noted technical expert in legal tax mitigation strategies, cash flow management and financial business development, and is also involved in complex and compelling mergers & acquisitions and exciting planning projects. Damon’s advisory firms are best placed to help you with these types of specific projects.
You can read more about how Damon can help you via his business books, keynote speeches, expert advisory roles, seminars, bootcamp and other live events, his Business DNA System™ and his Business Growth Club in the following sections.
“The first person gets the oyster; the second gets the shell”
If you asked Damon of which projects he was most proud, he would tell you it is his series of business books. While his advisory firms may be industry leading, his live events and programmes always sold out and his waiting list for one-to-one clients several years long, business books are universal and can reach as many people as want to read them at any given time. As such, they provide a great opportunity to comprehensively set out a vision for the new world of business and afford the space to develop new ideas and offer practical strategies and solutions that people can immediately apply in their business.
Damon wrote his first business book in 2008 entitled 101 Business Growth Strategies and followed this in 2010 with From The Trenches, which focused on practical solutions for business transformation. In 2012, his landmark book Business DNA was first published (with a 10th anniversary edition out now), providing a revolutionary blueprint for business success. The first part of The Accidental Accountant was published in 2014 and followed by a second part in 2016, which presented a series of unbreakable rules for business success. In 2019, Did You Miss The Revolution? explained how the business world has changed and how to benefit from first-mover advantage in the new world.
Within five days of the business world being turned upside down by full national lockdown, Damon devised a first-in-the-world solution in Covid Fight Back and developed post-Covid world solutions in Covid Bounce Back, published in 2021 and updated in 2022 and 2023, such was the pace of change at this time.
Damon has also written a number of technical legal taxation textbooks, including Legal Tax Planning for Business Owners, The Research and Development Tax Relief Handbook and 101 Ways To Save Business Taxes.
In addition to a 10th Anniversary Edition of Business DNA, which brings his revolutionary system for business success fully up to date, you can also shortly buy The Ultimate Guide To Productivity and Time Management – a book that Damon has been asked to write for fifteen years, but ironically has only just got around to it! Damon has just completed the manuscript of Artificially Intelligent! 101 Ways to Unleash the Awesome Power of AI for your Business, which you will be able to read on 01 January 2024 and Millar on Marketing, his much-anticipated ‘new world take’ on business promotion, is currently in development
“The value of an idea lies in the using of it”
Unfortunately, Damon has a very long waiting list for dedicated, ongoing one-to-one work; however, there are still ways in which you can benefit from Damon’s invaluable input to take your business to the next level. Perhaps you have read his business books and attended his live events or enrolled on his development programmes, yet think you will benefit from more tailored, dedicated strategic support. Far and away the most efficient way of achieving this is working with Damon alongside one of his advisory firms.
Damon operates an industry-leading accountancy firm and cutting-edge legal tax mitigation advisory group in addition to a pioneering, creative business development consultancy. Through these avenues, Damon can work to develop a range of practical strategic solutions for your business and create a roadmap for your business to implement this vision, which can then be executed alongside Damon’s expert teams, possibly with Damon’s input at various key milestones along the journey.
Damon also makes available one or two strategic development days per quarter for new clients, which business leaders find truly transformative, leaving with a tailored action plan for successful application of the many strategies that will have been devised and tailored for your business during this consulting day, which will be recorded for prosperity, meaning that you can revisit the solutions developed as you go along the delivery journey.
“The only place where success comes before work is in the dictionary”
If your next business conference needs a dynamic injection of pulsating energy delivered in tandem with revolutionary business fervour, all expertly wrapped in practical, take-home actionable steps for your attendees, you need to look no further: you have found your solution!
Damon has built a reputation as one of the most energetic, engaging and knowledgeable business speakers on the circuit today. Central to this approach is his challenge of much of the accepted wisdom in the business world and his presentation of new world antidotes to this tired, traditional thinking. He passionately believes that the business world has changed and you need to change with it…
With a laser focus on practicality, Damon is famed for never presenting a solution without a practical action plan – he really means it when he says that his solutions can be used by any business leader. Just suggest to him that ‘your business is different’ and you’ll receive a practical action course that demonstrates how your unique business can implement his methodologies. Nothing is hidden; nothing is obscure; nothing is too complicated; every single idea can be put into action in a real-world business setting.
Damon’s most popular speeches include:
“If you always do what you've always done, you'll always get what you've always got”
Damon’s range of Seminars and Bootcamps always sell out for a reason. Ranging from one day to a full week, these events present Damon’s latest thinking on the new world of business in addition to practical action plans for making this a reality in your business, all delivered with Damon’s renowned unremittingly energetic style.
Naturally, these closed-door events are more intimate and allow for a more thorough exploration of the latest trends in business and how to exploit these to your advantage. Every single time, we are told that the most valuable aspects of the events are Damon’s ‘Hot Seat’ and ‘Ask Me Anything’ sections, which are always included towards the end of each day and are designed to take the day’s strategies from theoretical ideas to practical action plans.
Because nothing is more important to Damon than delivery – a business idea is of no use if it cannot be practically delivered by the average business leader. The ‘Hot Seat’ section of the event allows one chosen attendee to receive a business makeover in which the present business is explored and transformed by implementing the ideas explored earlier in the day.
Followed by the ‘Ask Me Anything’ segment, every attendee has the opportunity to ask any questions about the day’s event, meaning nobody will leave with a question unanswered about how to implement the strategies explored during the day’s event. You then have no excuse not to become a fabulous success story!
During the course of the year, in addition to topical seminars and other bootcamps when time allows, Damon always presents his Business DNA Book Bootcamps, which show business leaders how to make the strategies in the book a reality for their business, and select Switch Accountants’ Academy Seminars, which are only available to clients of the firm and focus on the latest cutting-edge strategies that any business can use right now to skyrocket their results.
Damon’s now-famous series The Accountants’ Bootcamp, which provides bespoke solutions for the accountancy and legal tax sections, continues to be a roaring success, with monthly events sold out for the next year and beyond.
“The best investment is in the tools of one's own trade”
For ambitious business leaders who want to take their business to the next level, look no further than The Business DNA System™. This is Damon’s unique, tried-and-tested business growth system, which he has developed over the course of the last decade, reflecting his experience helping thousands of business owners. In essence, the system shows ambitious business leaders how to implement the full system into their business, providing a springboard through which to achieve your goals quickly and effectively.
While the system can be delivered in a dedicated, one-to-one consulting environment or attendees can enjoy our Business DNA System™ Seminar Series, far and away the most popular version of the system is our virtual solution. In this format, Damon presents a series of step-by-step virtual workshops spanning hundreds of hours, with a Vault of resources made available to each user, meaning that you will have all of the tools you need to implement the system straight away.
Crucially, the system starts with a Fast Action series, giving you a range of ‘quick wins’ that will give you an immediate boost. Once you have implemented this, you can proceed with the full revolutionary programme, which is designed to last 12 months with a weekly workshop and recommended action plan for that week released, allowing you to implement the system in bite-sized chunks.
Damon believes this is the best system he has ever created and easily the most practical, as any business leader can implement the strategies and, of course, there is no limit to the number of people who can attend as the solution is virtual in nature, and you can start at any time as the series is released in stages during the year. The resources for each step of the system are of paramount importance because they provide a blueprint for immediate, hassle-free implementation.
In summary, the core 6 steps of the system are:
Step 1: Your Road Map for Success
Step 2: Turn On Your Marketing Tap
Step 3: Explosive Profits Formula
Step 4: Cash Flow Freedom
Step 5: Your Winning Team
Step 6: The Auto-Pilot Business
“Some people dream of success, while other people get up every morning and make it happen”
In 2010, Damon simply received more requests for help from ambitious business owners than he could practically service. As a remedy to this, he created The Business Growth Club, in which Damon delivers:
Damon also delivers a monthly live question and answer session and a monthly ‘Hot Seat’ segment.
As a member, you will be the first to hear Damon’s latest thoughts on the world of business and to implement his latest strategies before anybody else even knows about them. You will be able to ensure that every single week of the year, you discover one killer strategy that you can immediately implement to move ahead of your competition. That is 52 steps closer to business excellence and financial freedom every single year.
All of the content is made available in a digitally recorded format, meaning that if you miss any of the live events, you will always have access to the recording. As a member, you will enjoy full access to all of the content delivered during your tenure as a member and we now make available a premium subscription that includes access to every item of content since the Club’s inception.
Every new member receives access to Damon’s expertly devised Fast Action series that introduces new members to the club and brings them up to speed in order to be able to implement all of the weekly content. You will also receive a range of bonus content during the year and special offers to events – this is a great benefit when you consider that many of our events sell out before they are even promoted to the wider public, as members have taken all of the places!
“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty”
We are true thought leaders in the industry and as such we are constantly exploring ways in which we can deliver better solutions for our clients, set within the context of an ever-changing and ever more complicated taxation landscape.
Our experts are considered among the UK’s foremost experts in their chosen field and as such have written several taxation books and guides, for both independent business owners and industry professionals. We are regularly invited to deliver keynote speeches, tailored seminars, and workshops.
Our team advise a number of leading UK companies and high net worth individuals in areas of complex taxation. If you would like to discuss how we may be able to help you and your business, simply contact a member of our team to discuss your individual circumstances.
“Remain a lifelong student. Don't lose that curiosity”
As a serial entrepreneur and active investor, Damon is the founder or co-founder of the businesses and brands found below. Damon leads Switch Accountants Group, the UK’s leading independent accountancy practice. He is Managing Partner of Thompson Millar Wright & Partners, a niche tax consultancy that helps high net worth businesses, and heads up SA Tax Law Partnership, which offers support and guidance to high net worth individuals.
Damon founded the Business Growth Accountants to provide a suite of software tools and resources that accountancy practices can white label and provide as cutting-edge advisory services directly to their clients. Through his Accountants’ Bootcamp, Damon offers his transformational practice-building guidance to ambitious fellow practitioners.
Damon created the Business Growth Academy to provide business growth consultancy and advisory services to independent businesses and the Business DNA SystemTM and seminar series via the Business DNA Book Bootcamps provides business success strategies to help unlock your hidden potential.
In order to reach as many ambitious business leaders as possible via a digital platform, Damon created the Business Growth ClubTM and for those leaders who are ready to take things to the next level, the Switch Accountant’s Academy provides a 12 step system for business success via live events and digital programmes.
Finally, Damon’s most recent creation is the SA AI Academy, in which Damon’s cutting-edge strategies for unleashing the awesome power of AI for your business are broken down into bite-sized, ready to use, step-by-step systems that any business leader can employ to revolutionise the technological capability of their business.
“The best way to get started is to quit talking and begin doing”
Since his first book was published in 2008, Damon has written a total of 13 business books (with one to be published next year) including three tax textbooks. You can find out more about his latest books below.
Discover dozens of secrets to success in the post-Covid world including exactly what your business needs to do now to thrive despite the sluggish economy!
Fully revised and updated for this special 10th Anniversary edition, this landmark business book explores the true DNA of business success in the new economy!
Discover a step-by-step system for mastering your time and maximising your productivity in this authoritative guide to success in today’s hectic world!
“I never dreamed about success; I worked for it”
If you like the sound of my approach to business, but want to find out more about this and how it can help your business, then you must join us for one of our live webinars!
We host our webinars every single Wednesday (save for holidays) and while numbers are limited and allocated on a first-come-first-served basis, any ambitious business owner is welcome to join us.
You can enjoy a recording of one of our very popular Ask Damon Anything webinars on this page.
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“Always deliver more than expected”
